TROJAN APPEARS ON AWARD-WINNING MARINE SHOW

Director of National Accounts, Holly Ernest, accepts the Telly
Award for Trojan at the Miami International Boat Show.

SANTA FE SPRINGS, CA- After almost 80 years in business, Trojan Battery Company continues to grow its position in new, expanding markets. One of these is the marine marketplace. As part of its latest marketing campaign, Trojan ran an ad on two series known as "Boat Improvement", and "Pleasure Boater." The shows were produced by Masters Entertainment Group and ran on the Outdoor Life Network July through December, 2003.

But the buzz doesn't stop there! "Pleasure Boater" was recently honored with a 25th Anniversary Classic Telly Award. This award is for excellence in cable broadcasting and is the equivalent of an Oscar or an Emmy.

Trojan was presented with the gold statuette at the Miami International Boat Show in February. Director of National Accounts, Holly Ernest, accepted the award on Trojan's behalf. "What an incredibly exciting experience," she said. "Our first real foray into outdoor television, and we're already involved with an award-winning show!"

Trojan Battery Co. continues to expand its presence in the marine market with involvement in shows such as "Bighorn Outdoors Adventures" on the Sportsman Channel and "The Fishin' Hole" on ESPN. "We're not just advertisers; we're genuine partners in these enterprises," according to Market Manager Shawn Burke. "We're also very excited about our involvement with tournament trails such as B.A.S.S., Western Outdoors and the Central Pro-Am, among others," he continued.

Trojan Battery Co. offers a complete line of products for marine and RV applications via its Trojan Outdoor?brand. Products include starting and deep cycle batteries, with a full line of flooded and maintenance free choices. "Serious anglers and mariners, as well as families looking for some weekend fun on the water, are discovering Trojan's offerings; this product line is a major focus for us," said Vice President of Marketing, Steve Sharp. "We build a product that's durable, reliable and powerful, and that's what these users are looking for," he continued.

For more information about the complete Trojan Outdoor line, or any other Trojan product, please log on to www.trojanbattery.com or call 800.423.6569.